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Course Content: This degree adds a special focus on the theory and practice of advertising. The course has been designed by LUMS staff with experience in international advertising agencies. This is a three-year degree scheme with some opportunity to study related subjects within the scheme. Topics studied include the psychology of persuasion and attitude change, semiotic analysis of symbolic communication, the tr... Category: BA (Hons) in Marketing and Advertising | Finance Management | Marketing & Sales Management | Finance | + | G.D. Goenka World InstituteIndia (Haryana)  The GD Goenka World Institute campus is set on 60 sprawling acres with the ancient and picturesque Aravalli hills for a backdrop. The gleaming towers ... |
Course Content: This degree adds a special focus on the theory and practice of advertising. The course has been designed by LUMS staff with experience in international advertising agencies. This is a three-year degree scheme with some opportunity to study related subjects within the scheme. Topics studied include the psychology of persuasion and attitude change, semiotic analysis of symbolic communication, the tr... Category: BA (Hons) in Marketing and Advertising | Finance Management | Marketing & Sales Management | Finance | + | G.D. Goenka World InstituteIndia (Haryana) The GD Goenka World Institute campus is set on 60 sprawling acres with the ancient and picturesque Aravalli hills for a backdrop. The gleaming towers ... |
