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Post Graduate Diploma in Management (PGDM)


We School (Welingkar Institute of Management)
Postgraduate Diploma

by We School (Welingkar Institute of Management)


Mumbai, Bangalore, New Delhi
Starting from:
INR 4,30,000
Per Course
(Taxes As Applicable)
Request Info
Subjects Covered & Categories
Category: PGD in Management | Management


Basic Details
Eligibility:
(Pre-requisites)

A minimum 50% in graduation, which must be completed by June 2013.
Should have taken CAT (2013) conducted by the IIMS for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2014) / and / or ATMA (2013-2014) and / or CMAT (2013-2014) and / or Mh-CET (2014).

Medium of instruction:English
Overview, Content & Syllabus

The specializations offered are Marketing, Human Resources, Finance, Operations, Retail and Systems. Students discover their true potential after practicing rigor and focused hard work having selected the specialization of their choice.

Welingkar's commitment to producing thought leaders and masters of innovation reveals itself in the variety of contemporary and comprehensive business management courses it offers. To meet the challenges of tomorrow, we need to usher in the new and keep developing the old. The Postgraduate Diploma in Business Management, the flagship program has the flexibility to incorporate these new trends while still providing the fundamentals of management education. The program nurtures world-class managers with analytical tools, business philosophies and exposure to real-life unstructured situations.

The trimester system followed in the program facilitates students with the flexibility required to engage in several live projects and activities that mould their personality. Subjects like Strategic Management, International Business, Business Ethics & Corporate Governance, Leadership Practices, Team Building Exercises, Cross Functional Roles, Advanced Tax Management, Operating System, Business Systems Analysis, Entrepreneurship Management, Functional Specialization Projects,

Leadership Practices, Emotional Intelligence and many more have been incorporated into the curriculum to expose students to the inner workings of the corporate world, and to sharpen their thinking skills for innovation of ideas and solutions in the light of various limitations.The PGDM thus provides the right tools to meet challenges and constantly aims at creating and nurturing future world leaders.

To guide our students, professionals from the industry serve as faculty members, besides our core faculty.

Total no of Seats : 180 (At Mumbai campus)
Total no of Seats : 60 (At Bengaluru Campus)

Program structure

Trimester I

Perspective Management I

Vedanta, the Art of Self Management

Grooming for Executive placement

Business Statistics

Managerial Economics

Financial Accounting

Cost Accounting

Business Language – German / Japanese

Individuals in Organization

Business Communications

Marketing Principles

Trimester II

Perspective Management II

Vedanta, the Art of Self Management

Design Insights

Research Methodology

Applied Economics

Management Accounting

Direct & Indirect Taxes

Operation Research

MIS

Managing groups for Performance

Managing Marketing Programs

Principles of Retail Management (For Retail)

Trimester III

Legal Aspects of Business

Business Design

Vedanta, The Art of Self Management

Students Social Responsibility

Market Research

Production Management

Human Resource Management

Marketing Applications & Practices

Financial Management - I

Business Environment -I

Selling & Negotiation skills

Retail Selling Skills (For Retail)

Retail Business Environment (For Retail)

Retail Store Operations

Trimester IV

Core Management Subjects

International Business

Holistic development

Summer Project

Marketing

Product & Brand Management

Integrated Marketing Communication

Distribution Management & SCM

Consumer Buying Behavior

Electives

International Marketing

Agri-rural Business Management

Services Marketing & Management

B2B Marketing

Banking Fundamentals

Information Technology – Vertical

Finance

Advanced Financial Management

Banking Fundamentals

Introduction to Financial Markets & Services

Mergers & Acquisitions

Corporate Law

Electives

Mutual Funds, Insurance and Wealth Management – Fundamentals

Capital Markets – Fundamentals

Commodities – Fundamentals

International Trade

Information Technology

HR

Industrial Relation & Labor Law

Organisation Structure, Theory & Design- OSTD

Psychometrics

Best Practices in HR

Electives

Services Marketing & Management

Emotional Intelligence – I

Information Technology

Operations

Productivity Techniques

Production Planning & Control

Business Process Re-engineering

Materials Management

Electives

Industrial Relations

Services Marketing & Management

International Trade

B2B Marketing

Information Technology

Retail

Product & Brand Management

Buying & Merchandising

Store Design, Layout & VM

Consumer Buyer Behavior

Retail Technology

CRM

Franchising in Retail

HR in Retail

Systems

Software Engineering and Business Analysis

Technology Platforms

Networking and Telecom Management

Information and IT Security

IT Quality Management

Electives

Banking Fundamentals

Services Marketing and management

Telecom Vertical- I

Trimester V

Core Management Subjects

Integrative Management

Strategic Management

Managerial Processed Skills

Application of Business Design

Marketing

Quantitative Techniques in Marketing

Strategic Marketing

Sales Management & Sales Promotion

Marketing Finance

Direct Marketing & CRM

Electives

Rural Marketing

Rural- Agri Marketing management

Retail Management

Information Technology

Finance

Strategic Cost Management

Fiscal Policy & Corporate Tax Planning

International Finance

Security Analysis & Portfolio Management

Quantitative Techniques in Finance

Electives

Wealth Management, Mutual funds, etc.– II

Capital Markets – II

Commodity Markets – II

Advanced Banking

Information Technology

HR

Organization Development & Change

Human Resources Planning & Human Resources Audit

HRD

Compensation Benefits

Managerial Counseling

Electives

Behavioral Dynamics

Stress Management

Retail Management

Operations

Quantitative techniques in Operations

Logistics Management & Supply Chain Management

Quality Management

World Class Manufacturing

Electives

Design & New Product Development

Rural Marketing

Direct Marketing

Retail Marketing

Retail

Ethics & corporate Governance

Sales Management & Promotion

Retail SCM, Logistics & Distribution

Retail Strategy

Category Management

Marketing Finance

Retail Finance

Services Management

E – commerce

Systems

Enterprise Applications

IT Governance and Compliances

Managing Technology Businesses

Managing IT Projects

Electives

Outsourcing Management

Telecom Vertical- II

Trimester VI

Ethics & Corporate Governance

Creating Effective Organisation

Functional Specialisation Projects

Cross Functional Management

Total Quality Management

Project Management

Retail

International Retailing

Creating Effective Organisation

Functional Specialisation Projects

Cross functional Management

Retail location, Planning and Business Management

Legal Aspects in Retailing

Speakers

Name

Background Industry/ Academic/ R&D

Topics Covered

Prof. Dr. V. Kumar

Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management, and the Director of the PhD. Program in Marketing at the J. Mack Robinson School of Business, Georgia State University.

International market research, Product and Brand Management, Direct Marketing and CRM

Mr. M. L. Ravi

Managing Director and President of CSI chapter Innovative Consulting Group

IT Industry

Mr. Jiten Sandu and Mr. Shardul

Director of GSM i2

SCM practice in i2 and their clients

Mr. Amit Talgeri

Head - Product Risk Management HDFC Bank

Securitization

Prof. Stanley Ridgley

Assistant Professor (Teaching/ Instructional Track) General and Strategic management

International Business

Prof. Abhinandan Jain

Faculty- Marketing- IIM - Ahmedabad- Specialisation in the field of product promotion and distribution mgmt., strategic management, strategic marketing and quantitative models in marketing.

Marketing Principles

Dr. Narendra Desai

Director, Apar Industries

Time Management

Mr. Debashish Roy

VP HR Colgate Palmolive (I) Ltd.

HR Practices

Dr. Narendra Jadhav

Executive Director, RBI

Budget Analysis

Mr. Ridham Desai

Managing Director, Head Equity, Morgan Stanley India Company Pvt. Ltd.

Equity Research

Mr. Narayan Gad

President Marketing and OD, Nicholas Piramal

Value Leap

Mr. Rajeev Dubey

Executive Vice President and Member of the Board, Mahindra and Mahindra

Unleashing Human Potential

Ms. Sahilja Puranik

COO of Sitel India

Talent Management and Customer Centricity

Mr. Mahan Tavakoli

Vice President, Dale Carnegie Associates Inc.

ROI on Training

Dr. Y Shekhar

Director - Consulting People Soft India

eHR

Mr. Prasad kaipa

CEO - Coach, Head - Center of Leader Change and Innovation, ISB – Hyderabad

Wisdom Practices

Mr. Vasant Cavale

Director, Network Management consultants / ex-KPMG consultant

SCM case studies, real life problems and their solutions

Mr. Bodhayan Roychaudhary

Founder of Baat-chit which provides placement solutions

Holistic Development

Mr. Prashant Singh

Senior Manager, Modeling & Analytics, AC Nielsen

Statistics analysis using Excel

Prof. Sanjeev Vaidya

Faculty - IIM - Calcutta

Management Information Systems

Eligibility and selection criteria

Eligibility

A minimum 50% in graduation, which must be completed by June 2013.

Should have taken CAT (2013) conducted by the IIMS for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2014) / and / or ATMA (2013-2014) and / or CMAT (2013-2014) and / or Mh-CET (2014).

Selection Process

The Selection process is divided into two stages.

Stage I:

Will apply for all students who submit their completed application forms with the requisite documents within the time specified by the Institute.

Stage I

Maximum Marks

Written test (WT)

140

Past Academic performance (PAR)

15

Work experience (WE)

15

Total for stage I

170

Written Test Score (WT)

The Institute, basis of the percentile provided by the student, will assign a score out of 140 using a statistical normalization process. In case, the student has given multiple test percentiles, the highest will be considered.
Students should note that percentile and percentage are not the same.

Past academic record (PAR)

The marks assigned for past academic record include marks for percentage obtained in Class 10, Class 12, Graduation and Post Graduation (if applicable). In case a student is appearing for Graduation or Post Graduation, the percentage column will be blank. Students must not enter an aggregate of previous years

Documents to be enclosed along with completed application for academic results are:

  1. Attested copy of Mark sheet of Class 10, 12, Graduation, Post Graduation (whichever applicable)

  2. Attested copy of Graduation and Post Graduation Certificate.

Applications not having the above documents will not be given marks for Past Academic Record. Maximum Marks in this section is 15.

Work Experience (WE)

In Stage I, Marks assigned for work experience is on the basis of duration of work experience only. Only full-time work experience, after completing graduation will be considered.

Documents to be enclosed along with completed application for persons with work experience are:

  1. Experience letter or a combination of Appointment letter and latest salary slip for the current organization working

  2. Experience letter or a combination of Appointment and Relieving letter for all previous jobs mentioned.

The maximum marks in this parameter is 15. In the absence of the above documents marks will not be given for the work experience claimed by the student.

ANY false claim / fake documents being submitted will be automatically disqualified from the Selection Process and no appeal will be entertained in this regard.

The total score of 170 in Stage I will then be used to shortlist students for Stage II of the Selection process. Therefore ALL applicants will not be called for Stage II. Students should note that being called for Stage II is dependant on 3 parameters as mentioned above and not only on the Written Test Score. Hence a specific percentile cut-off for being invited to Stage II does not apply.

Stage I of selection process will be the same for the students applied for PGDM / PGDM e-Business / PGDM Business Design / PGDM Retail Management.

Stage II:

Stage II

Maximum Marks

Group discussion (GD)

50

Personal interview

100

Extra curricular activities (EA)

10

Essay questions (EQ)

20

Psychometric & Creativity test (PT)

50

Total for stage II

230

Only Students short listed from Stage I will go through Stage II.

Stage II comprises of the following parameters.

Stage II comprising of the above evaluation parameters will be conducted at the choice of GD/PI Centers provided by the Institute.

All applicants going through Stage II will go through all the parameters mentioned above. The interview would also be used as a mechanism to judge such other design competencies as observation, empathy, creativity, spotting opportunities, visualization among other aspects.

The Extracurricular activities and Essay Questions will be reviewed in the Personal Interviews; hence students are advised to respond to them appropriately. Your response to the questions in the Application Form will play a significant role in your interviews.

Personal Interview is aimed at evaluating the students from an overall perspective, and suitability and capability to pursue a management program. It is also aimed at judging the interest and aptitude of the students with reference to the programs indicated in the Preference section.

The Psychometric and Creativity test is a computer based test aimed at identifying your personality traits.

The final selection of the students is based on the overall performance on 400 marks.

Students will be offered admission to a program basis of their preference AND their suitability / fit with a program identified on the basis of their performance in the entire process.

The Selection Process comprises of the following:

Parameters

Max.Marks

Stage 1

 

Written test

140

Academic performance

15

Work experience

15

Total for stage 1

170

Stage 2 (only students short listed from Stage I will progress to Stage II)

 

Extra curricular activities

10

Essay questions

20

Group discussion

50

Personal interview

100

Psychometric test & Creativity test

50

Total for stage 2

230

Grand Total

400

Selection criterion is subject to revision.

Admission and Fees

Admissions
Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.

GD & PI Centers
Mumbai
Delhi
Bangalore
Kolkatta
Fees

 

Mumbai

Bengaluru

Tuition & Other

Rs 4,30,000/- p.a*

Rs 4,30,000/- p.a*

Library Deposit

Rs. 4000/- (refundable)

Rs. 4000/- (refundable)

Hostel Fees

Non A.C. Rs. 88,000/- p.a., A.C. Rs 100,000/- p.a.
Plus a deposit of Rs. 1000/- (refundable)

Non A.C. Rs. 85,000/- p.a
Plus a deposit of Rs. 1000/- (refundable)

Prin. L.N. Welingkar Institute of Management Development and Research:
Mumbai Campus:
Mumbai: L N Road, Matunga (C Rly), Mumbai - 400 019
Contact : 022-24198400/ 24198700/022-24198300

Bangalore Campus Address
102/103, Electronic City Phase 1, Next to Telephone Exchange,
Hosur Road, Bangaluru-560100
Contact No: 91-080-28520817 / 91-080-28521066 / 67

Delhi Office
House No.1, 2nd Floor, Ring Road,
Lajpat Nagar, New Delhi 110024
Contact: 09810775668/ 09212171051

Please Note
* Fees are subject to change without any prior intimation.
Hostel accomodation is subject to availability.


Course Schedule & Price
Classroom - Full Time
When Duration Where Remarks Price
Not Specified 2 Years
Matunga, Mumbai (Campus) Not Specified INR 4,30,000
Per Course
(Taxes As Applicable)
Not Specified 2 Years
Hosur Road, Bangalore (Campus) Not Specified INR 4,30,000
Per Course
(Taxes As Applicable)
Not Specified 2 Years
Lajpat Nagar, New Delhi (Branch) Not Specified INR 4,30,000
Per Course
(Taxes As Applicable)
Price Notes: Fees Mumbai : Tuition & Other - Rs 4,30,000- p.a , Library Deposit - Rs. 4000/- (refundable) , Hostel Fees - Non A.C. Rs. 88,000- p.a., A.C. Rs 100,000 - p.a. Plus a deposit of Rs. 1000- (refundable) Bengaluru : Tuition & Other - Rs 4,30,000- p.a , Library Deposit - Rs. 4000- (refundable) , Hostel Fees - Non A.C. Rs. 85,000- p.a Plus a deposit of Rs. 1000 (refundable) Fees are subject to change without any prior intimation. Hostel accomodation is subject to availability.

Venues (Locations)
Mumbai, Matunga (Campus):- Lakhamshi Napoo Road, Near Matunga (Central Rly.) Matunga, Mumbai - 400019, Maharashtra, India


Bangalore, Hosur Road (Campus):- 102/103, Electronic City Phase 1, Next to Telephone Exchange Hosur Road, Bangalore - 560100, Karnataka, India


New Delhi, Lajpat Nagar (Branch):- House No.1, 2nd Floor, Ring Road Lajpat Nagar, New Delhi, Delhi, India


About Course Provider

We School (Welingkar Institute of Management)


Welingkar Institute of Management Development (WeSchool) was established in the year 1977 with a focus on giving a new dimension to Business Studies. It is part of the Shikshana Prasaraka Mandali, which has 43 prominent institutions across the country under its purview.

With a strong educational legacy of over thirty years, WeSchool believes in the excellence of quality education catered in relevance to the current times and industry demands; thus giving students a complete educational experience.

WeSchool’s strategy of responding efficiently and effectively to the needs of the industry and student community brings it in the league of leading Business Schools across India and South East Asia. With various other academic achievements and accolades, WeSchool has recently been ranked 1st in the West Zone by Careers 360 Education Survey, 2013.

Along with providing full-time business management courses, WeSchool has also been responsible in pioneering various part-time Diploma & Certification Programs and Post Graduate Diploma In Management through hybrid learning format. WeSchool has gained the distinction of being one of the few institutes whose hybrid programs have been accredited by the Distance Education Council (DEC), an apex agency, responsible for recognizing Open and Distance Learning Institutions in India.

At WeSchool, all the business management courses are tailored to give a clear understanding of Management subjects and are well-structured to enhance functional and soft skills development of its students. Combination of modern and traditional teaching methodologies help students to gain knowledge in the best way possible, while also helping them to realize and believe in their potential to evolve as successful role-players and decision makers in the professional world.

WeSchool is committed to produce outstanding managers with broad based knowledge, analytical ability, team experience and critical interpersonal skills necessary to meet today's and tomorrow's management challenges.

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