Post Graduate Diploma in Management (PGDM)
by We School (Welingkar Institute of Management)Mumbai, Bangalore, New Delhi |
Eligibility: (Pre-requisites) | A minimum 50% in graduation, which must be completed by June 2013. |
Medium of instruction: | English |
The specializations offered are Marketing, Human Resources, Finance, Operations, Retail and Systems. Students discover their true potential after practicing rigor and focused hard work having selected the specialization of their choice.
Welingkar's commitment to producing thought leaders and masters of innovation reveals itself in the variety of contemporary and comprehensive business management courses it offers. To meet the challenges of tomorrow, we need to usher in the new and keep developing the old. The Postgraduate Diploma in Business Management, the flagship program has the flexibility to incorporate these new trends while still providing the fundamentals of management education. The program nurtures world-class managers with analytical tools, business philosophies and exposure to real-life unstructured situations.
The trimester system followed in the program facilitates students with the flexibility required to engage in several live projects and activities that mould their personality. Subjects like Strategic Management, International Business, Business Ethics & Corporate Governance, Leadership Practices, Team Building Exercises, Cross Functional Roles, Advanced Tax Management, Operating System, Business Systems Analysis, Entrepreneurship Management, Functional Specialization Projects,
Leadership Practices, Emotional Intelligence and many more have been incorporated into the curriculum to expose students to the inner workings of the corporate world, and to sharpen their thinking skills for innovation of ideas and solutions in the light of various limitations.The PGDM thus provides the right tools to meet challenges and constantly aims at creating and nurturing future world leaders.
To guide our students, professionals from the industry serve as faculty members, besides our core faculty.
Total no of Seats : 180 (At Mumbai campus)
Total no of Seats : 60 (At Bengaluru Campus)
Program structure
Trimester I |
Perspective Management I |
Vedanta, the Art of Self Management |
Grooming for Executive placement |
Business Statistics |
Managerial Economics |
Financial Accounting |
Cost Accounting |
Business Language – German / Japanese |
Individuals in Organization |
Business Communications |
Marketing Principles |
Trimester II |
Perspective Management II |
Vedanta, the Art of Self Management |
Design Insights |
Research Methodology |
Applied Economics |
Management Accounting |
Direct & Indirect Taxes |
Operation Research |
MIS |
Managing groups for Performance |
Managing Marketing Programs |
Principles of Retail Management (For Retail) |
Trimester III |
Legal Aspects of Business |
Business Design |
Vedanta, The Art of Self Management |
Students Social Responsibility |
Market Research |
Production Management |
Human Resource Management |
Marketing Applications & Practices |
Financial Management - I |
Business Environment -I |
Selling & Negotiation skills |
Retail Selling Skills (For Retail) |
Retail Business Environment (For Retail) |
Retail Store Operations |
Trimester IV |
Core Management Subjects |
International Business |
Holistic development |
Summer Project |
Marketing |
Product & Brand Management |
Integrated Marketing Communication |
Distribution Management & SCM |
Consumer Buying Behavior |
Electives |
International Marketing |
Agri-rural Business Management |
Services Marketing & Management |
B2B Marketing |
Banking Fundamentals |
Information Technology – Vertical |
Finance |
Advanced Financial Management |
Banking Fundamentals |
Introduction to Financial Markets & Services |
Mergers & Acquisitions |
Corporate Law |
Electives |
Mutual Funds, Insurance and Wealth Management – Fundamentals |
Capital Markets – Fundamentals |
Commodities – Fundamentals |
International Trade |
Information Technology |
HR |
Industrial Relation & Labor Law |
Organisation Structure, Theory & Design- OSTD |
Psychometrics |
Best Practices in HR |
Electives |
Services Marketing & Management |
Emotional Intelligence – I |
Information Technology |
Operations |
Productivity Techniques |
Production Planning & Control |
Business Process Re-engineering |
Materials Management |
Electives |
Industrial Relations |
Services Marketing & Management |
International Trade |
B2B Marketing |
Information Technology |
Retail |
Product & Brand Management |
Buying & Merchandising |
Store Design, Layout & VM |
Consumer Buyer Behavior |
Retail Technology |
CRM |
Franchising in Retail |
HR in Retail |
Systems |
Software Engineering and Business Analysis |
Technology Platforms |
Networking and Telecom Management |
Information and IT Security |
IT Quality Management |
Electives |
Banking Fundamentals |
Services Marketing and management |
Telecom Vertical- I |
Trimester V |
Core Management Subjects |
Integrative Management |
Strategic Management |
Managerial Processed Skills |
Application of Business Design |
Marketing |
Quantitative Techniques in Marketing |
Strategic Marketing |
Sales Management & Sales Promotion |
Marketing Finance |
Direct Marketing & CRM |
Electives |
Rural Marketing |
Rural- Agri Marketing management |
Retail Management |
Information Technology |
Finance |
Strategic Cost Management |
Fiscal Policy & Corporate Tax Planning |
International Finance |
Security Analysis & Portfolio Management |
Quantitative Techniques in Finance |
Electives |
Wealth Management, Mutual funds, etc.– II |
Capital Markets – II |
Commodity Markets – II |
Advanced Banking |
Information Technology |
HR |
Organization Development & Change |
Human Resources Planning & Human Resources Audit |
HRD |
Compensation Benefits |
Managerial Counseling |
Electives |
Behavioral Dynamics |
Stress Management |
Retail Management |
Operations |
Quantitative techniques in Operations |
Logistics Management & Supply Chain Management |
Quality Management |
World Class Manufacturing |
Electives |
Design & New Product Development |
Rural Marketing |
Direct Marketing |
Retail Marketing |
Retail |
Ethics & corporate Governance |
Sales Management & Promotion |
Retail SCM, Logistics & Distribution |
Retail Strategy |
Category Management |
Marketing Finance |
Retail Finance |
Services Management |
E – commerce |
Systems |
Enterprise Applications |
IT Governance and Compliances |
Managing Technology Businesses |
Managing IT Projects |
Electives |
Outsourcing Management |
Telecom Vertical- II |
Trimester VI |
Ethics & Corporate Governance |
Creating Effective Organisation |
Functional Specialisation Projects |
Cross Functional Management |
Total Quality Management |
Project Management |
Retail |
International Retailing |
Creating Effective Organisation |
Functional Specialisation Projects |
Cross functional Management |
Retail location, Planning and Business Management |
Legal Aspects in Retailing |
Speakers
Name |
Background Industry/ Academic/ R&D |
Topics Covered |
Prof. Dr. V. Kumar |
Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management, and the Director of the PhD. Program in Marketing at the J. Mack Robinson School of Business, Georgia State University. |
International market research, Product and Brand Management, Direct Marketing and CRM |
Mr. M. L. Ravi |
Managing Director and President of CSI chapter Innovative Consulting Group |
IT Industry |
Mr. Jiten Sandu and Mr. Shardul |
Director of GSM i2 |
SCM practice in i2 and their clients |
Mr. Amit Talgeri |
Head - Product Risk Management HDFC Bank |
Securitization |
Prof. Stanley Ridgley |
Assistant Professor (Teaching/ Instructional Track) General and Strategic management |
International Business |
Prof. Abhinandan Jain |
Faculty- Marketing- IIM - Ahmedabad- Specialisation in the field of product promotion and distribution mgmt., strategic management, strategic marketing and quantitative models in marketing. |
Marketing Principles |
Dr. Narendra Desai |
Director, Apar Industries |
Time Management |
Mr. Debashish Roy |
VP HR Colgate Palmolive (I) Ltd. |
HR Practices |
Dr. Narendra Jadhav |
Executive Director, RBI |
Budget Analysis |
Mr. Ridham Desai |
Managing Director, Head Equity, Morgan Stanley India Company Pvt. Ltd. |
Equity Research |
Mr. Narayan Gad |
President Marketing and OD, Nicholas Piramal |
Value Leap |
Mr. Rajeev Dubey |
Executive Vice President and Member of the Board, Mahindra and Mahindra |
Unleashing Human Potential |
Ms. Sahilja Puranik |
COO of Sitel India |
Talent Management and Customer Centricity |
Mr. Mahan Tavakoli |
Vice President, Dale Carnegie Associates Inc. |
ROI on Training |
Dr. Y Shekhar |
Director - Consulting People Soft India |
eHR |
Mr. Prasad kaipa |
CEO - Coach, Head - Center of Leader Change and Innovation, ISB – Hyderabad |
Wisdom Practices |
Mr. Vasant Cavale |
Director, Network Management consultants / ex-KPMG consultant |
SCM case studies, real life problems and their solutions |
Mr. Bodhayan Roychaudhary |
Founder of Baat-chit which provides placement solutions |
Holistic Development |
Mr. Prashant Singh |
Senior Manager, Modeling & Analytics, AC Nielsen |
Statistics analysis using Excel |
Prof. Sanjeev Vaidya |
Faculty - IIM - Calcutta |
Management Information Systems |
Eligibility and selection criteria
Eligibility
A minimum 50% in graduation, which must be completed by June 2013.
Should have taken CAT (2013) conducted by the IIMS for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2014) / and / or ATMA (2013-2014) and / or CMAT (2013-2014) and / or Mh-CET (2014).
Selection Process
The Selection process is divided into two stages.
Stage I:
Will apply for all students who submit their completed application forms with the requisite documents within the time specified by the Institute.
Stage I |
Maximum Marks |
Written test (WT) |
140 |
Past Academic performance (PAR) |
15 |
Work experience (WE) |
15 |
Total for stage I |
170 |
Written Test Score (WT)
The Institute, basis of the percentile provided by the student, will assign a score out of 140 using a statistical normalization process. In case, the student has given multiple test percentiles, the highest will be considered.
Students should note that percentile and percentage are not the same.
Past academic record (PAR)
The marks assigned for past academic record include marks for percentage obtained in Class 10, Class 12, Graduation and Post Graduation (if applicable). In case a student is appearing for Graduation or Post Graduation, the percentage column will be blank. Students must not enter an aggregate of previous years
Documents to be enclosed along with completed application for academic results are:
-
Attested copy of Mark sheet of Class 10, 12, Graduation, Post Graduation (whichever applicable)
-
Attested copy of Graduation and Post Graduation Certificate.
Applications not having the above documents will not be given marks for Past Academic Record. Maximum Marks in this section is 15.
Work Experience (WE)
In Stage I, Marks assigned for work experience is on the basis of duration of work experience only. Only full-time work experience, after completing graduation will be considered.
Documents to be enclosed along with completed application for persons with work experience are:
-
Experience letter or a combination of Appointment letter and latest salary slip for the current organization working
-
Experience letter or a combination of Appointment and Relieving letter for all previous jobs mentioned.
The maximum marks in this parameter is 15. In the absence of the above documents marks will not be given for the work experience claimed by the student.
ANY false claim / fake documents being submitted will be automatically disqualified from the Selection Process and no appeal will be entertained in this regard.
The total score of 170 in Stage I will then be used to shortlist students for Stage II of the Selection process. Therefore ALL applicants will not be called for Stage II. Students should note that being called for Stage II is dependant on 3 parameters as mentioned above and not only on the Written Test Score. Hence a specific percentile cut-off for being invited to Stage II does not apply.
Stage I of selection process will be the same for the students applied for PGDM / PGDM e-Business / PGDM Business Design / PGDM Retail Management.
Stage II:
Stage II |
Maximum Marks |
Group discussion (GD) |
50 |
Personal interview |
100 |
Extra curricular activities (EA) |
10 |
Essay questions (EQ) |
20 |
Psychometric & Creativity test (PT) |
50 |
Total for stage II |
230 |
Only Students short listed from Stage I will go through Stage II.
Stage II comprises of the following parameters.
Stage II comprising of the above evaluation parameters will be conducted at the choice of GD/PI Centers provided by the Institute.
All applicants going through Stage II will go through all the parameters mentioned above. The interview would also be used as a mechanism to judge such other design competencies as observation, empathy, creativity, spotting opportunities, visualization among other aspects.
The Extracurricular activities and Essay Questions will be reviewed in the Personal Interviews; hence students are advised to respond to them appropriately. Your response to the questions in the Application Form will play a significant role in your interviews.
Personal Interview is aimed at evaluating the students from an overall perspective, and suitability and capability to pursue a management program. It is also aimed at judging the interest and aptitude of the students with reference to the programs indicated in the Preference section.
The Psychometric and Creativity test is a computer based test aimed at identifying your personality traits.
The final selection of the students is based on the overall performance on 400 marks.
Students will be offered admission to a program basis of their preference AND their suitability / fit with a program identified on the basis of their performance in the entire process.
The Selection Process comprises of the following:
Parameters |
Max.Marks |
Stage 1 |
|
Written test |
140 |
Academic performance |
15 |
Work experience |
15 |
Total for stage 1 |
170 |
Stage 2 (only students short listed from Stage I will progress to Stage II) |
|
Extra curricular activities |
10 |
Essay questions |
20 |
Group discussion |
50 |
Personal interview |
100 |
Psychometric test & Creativity test |
50 |
Total for stage 2 |
230 |
Grand Total |
400 |
Selection criterion is subject to revision.
Admission and Fees
Admissions
Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.
GD & PI Centers
Mumbai
Delhi
Bangalore
Kolkatta
Fees
|
Mumbai |
Bengaluru |
Tuition & Other |
Rs 4,30,000/- p.a* |
Rs 4,30,000/- p.a* |
Library Deposit |
Rs. 4000/- (refundable) |
Rs. 4000/- (refundable) |
Hostel Fees |
Non A.C. Rs. 88,000/- p.a., A.C. Rs 100,000/- p.a. |
Non A.C. Rs. 85,000/- p.a |
Prin. L.N. Welingkar Institute of Management Development and Research:
Mumbai Campus:
Mumbai: L N Road, Matunga (C Rly), Mumbai - 400 019
Contact : 022-24198400/ 24198700/022-24198300
Bangalore Campus Address
102/103, Electronic City Phase 1, Next to Telephone Exchange,
Hosur Road, Bangaluru-560100
Contact No: 91-080-28520817 / 91-080-28521066 / 67
Delhi Office
House No.1, 2nd Floor, Ring Road,
Lajpat Nagar, New Delhi 110024
Contact: 09810775668/ 09212171051
Please Note
* Fees are subject to change without any prior intimation.
Hostel accomodation is subject to availability.
Classroom - Full Time | ||||
When | Duration | Where | Remarks | Price |
Not Specified |
2 Years |
Matunga, Mumbai (Campus) | Not Specified |
INR 4,30,000 Per Course (Taxes As Applicable) |
Not Specified |
2 Years |
Hosur Road, Bangalore (Campus) | Not Specified |
INR 4,30,000 Per Course (Taxes As Applicable) |
Not Specified |
2 Years |
Lajpat Nagar, New Delhi (Branch) | Not Specified |
INR 4,30,000 Per Course (Taxes As Applicable) |
Price Notes: Fees Mumbai : Tuition & Other - Rs 4,30,000- p.a , Library Deposit - Rs. 4000/- (refundable) , Hostel Fees - Non A.C. Rs. 88,000- p.a., A.C. Rs 100,000 - p.a. Plus a deposit of Rs. 1000- (refundable) Bengaluru : Tuition & Other - Rs 4,30,000- p.a , Library Deposit - Rs. 4000- (refundable) , Hostel Fees - Non A.C. Rs. 85,000- p.a Plus a deposit of Rs. 1000 (refundable) Fees are subject to change without any prior intimation. Hostel accomodation is subject to availability. |
Bangalore, Hosur Road (Campus):- 102/103, Electronic City Phase 1, Next to Telephone Exchange Hosur Road, Bangalore - 560100, Karnataka, India
New Delhi, Lajpat Nagar (Branch):- House No.1, 2nd Floor, Ring Road Lajpat Nagar, New Delhi, Delhi, India
We School (Welingkar Institute of Management)
Welingkar Institute of Management Development (WeSchool) was established in the year 1977 with a focus on giving a new dimension to Business Studies. It is part of the Shikshana Prasaraka Mandali, which has 43 prominent institutions across the country under its purview.
With a strong educational legacy of over thirty years, WeSchool believes in the excellence of quality education catered in relevance to the current times and industry demands; thus giving students a complete educational experience.
WeSchool’s strategy of responding efficiently and effectively to the needs of the industry and student community brings it in the league of leading Business Schools across India and South East Asia. With various other academic achievements and accolades, WeSchool has recently been ranked 1st in the West Zone by Careers 360 Education Survey, 2013.
Along with providing full-time business management courses, WeSchool has also been responsible in pioneering various part-time Diploma & Certification Programs and Post Graduate Diploma In Management through hybrid learning format. WeSchool has gained the distinction of being one of the few institutes whose hybrid programs have been accredited by the Distance Education Council (DEC), an apex agency, responsible for recognizing Open and Distance Learning Institutions in India.
At WeSchool, all the business management courses are tailored to give a clear understanding of Management subjects and are well-structured to enhance functional and soft skills development of its students. Combination of modern and traditional teaching methodologies help students to gain knowledge in the best way possible, while also helping them to realize and believe in their potential to evolve as successful role-players and decision makers in the professional world.
WeSchool is committed to produce outstanding managers with broad based knowledge, analytical ability, team experience and critical interpersonal skills necessary to meet today's and tomorrow's management challenges.