Master in Business Studies (M.B.S.) - University of Pune
by Arihant Institute of Management Studies (AIMS)Pune |
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| Eligibility: (Pre-requisites) | P.G.D.B.M. |
| Medium of instruction: | English |
Syllabus
First Year - Semester 1
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Principles & Practices of Management
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Principles of Marketing
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Fundamentals of Management Accounting
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Managerial Economics
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Research Methodology
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Consumer Behavior
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Business Communication
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Fundamentals of Information Technology
First Year - Semester 2
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Services Marketing
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Retail Marketing
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Sales Management & Personal Selling
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Distribution Management & Logistics
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Market Research Relationship
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Relationship Marketing
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Indian Economic Environment
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Field Work + SPSS
Second Year - Semester 3
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International Marketing
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Laws related to Marketing
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Financial Services Marketing
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Marketing Communication
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Retail Operations Management
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Project Work
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Foreign Language
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Virtual Marketing
Second Year - Semester 4
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Brand Management
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Strategic Marketing
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Export Documentation & Forex Management
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Direct Marketing
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Industrial Marketing
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Rural & Agricultural Marketing
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Entrepreneurship Development & Project Management
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Foreign Language
| Classroom - Regular | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
1 Years |
All Venues | Not Specified | Price On Request |
Arihant Institute of Management Studies (AIMS)
Since inception, Arihant Education Foundation (AEF) is aimed at imparting high quality contemporary education in highly employment and entrepreneurship oriented sectors. The selfless work put in by the devoted teachers and staff enabled AEF to carve its own niche in the field of education. AEF caters to the changing needs of the society without compromising on quality as its prime objective. AEF has made fundamental contribution in the fields of Linguistics, Business Management, Information & Communication Technology, Hotel & Tourism Management and Export-Import Management.
The horizons of AEF have been widening ever since. All the institutes and colleges of AEF are striving to become the institutes of national importance. All the programmes are designed to make the students more practical oriented and thereby make them capable of facing the challenges in the real life confidently.
Arihant has taken several steps in its pursuit of excellence. We are offering new and contemporary elective courses, reviewing course offerings, developing new project materials, and modernizing IT infrastructure. We have already implemented ERP, developed Smart Phone based applications, Blog site for interactivity, online library, social media integration etc.
