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Diploma In Marketing Management (DMkM)


We School (Welingkar Institute of Management)
Diploma

by We School (Welingkar Institute of Management)


Mumbai, Bangalore, New Delhi
Starting from:
INR 15,000
Per Course
(Taxes As Applicable)
Request Info
Subjects Covered & Categories
Learn: Marketing Management

Category: Diploma in Marketing Management | Marketing & Sales Management | Marketing


Basic Details
Eligibility:
(Pre-requisites)

Graduate in any faculty (Arts, Commerce, Science, Engineering, Pharmacy, Medicine, Architecture, Computer Science and Business Administration).
Students who have appeared for Final year exams can also apply. Admission will be granted only on submission of the attested Xerox copies of their degree certificates/final year mark sheets and subject to the student successfully completing the Degree prior to the commencement of the program.
Diploma holders in Engineering, Technology, Chemical, Pharmacy, Textile, Printing Technology, Computer Science, Business Administration and other Vocational Diploma programs.
Passed Class XII and having two year full-time work experience post class XII may apply. Candidates will need to produce work experience certificate at the time of admission.

Medium of instruction:English
Overview, Content & Syllabus

This is a specialized Management program in marketing with special focus on marketing as the core business function. It encompasses the basic principles of marketing management. It enables the candidate to capture the dynamic realities of the market place while emphasizing on consumer behaviour, market research and other elements of marketing and sales management. It is a program which should be done by candidates who wants to understand the marketing management fundamentals and purse their career in marketing and sales management.

Highlights of the Program

  • The program focuses on developing general management skill as required in the industry.

  • The program has been designed taking into consideration the needs of both working professional as well as fresher.

  • Faculty members include experts from the industry and academia.

Structure of the Program

Code

Semester I

Code

Semester II

1

Principles of Management

6

Advertising & Sales Promotion

2

Marketing Management

7

Information Technology for Management

3

Business Communication

8

Sales Force Management

4

Marketing Research

9

Strategic Management

5

Consumer Buyer Behaviour

10

International Marketing

Fee Structure

The Program fees include cost of tuition fees, study material and examination fee. Study material is provided by the Institute.

Choose one of the following options:

Type I

Rs. 25,000/-
Monday to Friday, 6.30 pm to 8.30 pm
at Podar / Ruia College, Mumbai.

Type II

Rs. 27,000/-
Sun. between 9.00am-6.00pm at Podar / Ruia College, Mumbai.

Type II I

Rs. 15,000/-
Prescheduled Personal Contact Programs (PCPs) announced from time to time are held in Matunga, Borivali, Dombivli or Pune.

*Applicable for foreign nationals

Rs. 30,300/-
(Course Fees Rs. 30,000/- and Application form Fee Rs. 300/-)

 

Program Overview

The program is designed as a basic management program covering functional areas of management with conceptual and quantitative inputs. The course is intended to develop a basic integrated perspective of the primary managerial functions and give students a foundation for pursuing managerial responsibilities as well as further studies. All programs commence twice a year (July & January). The medium of instruction is in English. Students can complete any of the programs simultaneously with any other program of any University in the country.

Eligibility

  • Graduate in any faculty (Arts, Commerce, Science, Engineering, Pharmacy, Medicine, Architecture, Computer Science and Business Administration).

  • Students who have appeared for Final year exams can also apply. Admission will be granted only on submission of the attested Xerox copies of their degree certificates/final year mark sheets and subject to the student successfully completing the Degree prior to the commencement of the program.

  • Diploma holders in Engineering, Technology, Chemical, Pharmacy, Textile, Printing Technology, Computer Science, Business Administration and other Vocational Diploma programs.

  • Passed Class XII and having two year full-time work experience post class XII may apply. Candidates will need to produce work experience certificate at the time of admission.

Methodology

  • The Institute has published study material for all the subjects of the diploma programs in English language.

  • Experienced practicing managers have taken special care to write them in a simple and lucid language.

  • The Study material gives adequate working knowledge of various subjects to the students in the management field.

Personal Contact Program

  • The Institute conducts Prescheduled Personal Contact Programs for students of One Year Diploma Programs.

  • Lectures are held for 6 hours for each subjects on either Saturdays, Sundays or Bank holidays.

  • The time table will be posted on our website. Students can access it by using their student's login on the home page. Alternatively they can also collect the time table from the Institutes Mumbai office or email us. These lectures are optional for the students.

Personal Contact Program Centres

Matunga
R. A. Podar College, L. N. Road,
Matunga (Central Railway), Mumbai

Borivali
Anandibai Damodar Kale Junior College,
Saibaba Nagar, Borivali (West), Mumbai.

Dombivali
S.I.A. School Building, Kopar Road,
Shastri Nagar, Dombivali (West), Dist.-Thane.

Pune
Bharatiya Vidya Bhavan, 407/408,


Course Schedule & Price
Classroom - Regular
When Duration Where Remarks Price

(6:30 PM - 8:30 PM)
Mon, Tue, Wed, Thu, Fri
1 Years
All Venues At Podar/Ruia College, Mumbai. INR 25,000
Per Course
(Taxes As Applicable)
Classroom - Weekend
When Duration Where Remarks Price

Sun
1 Years
All Venues At Podar/Ruia College, Mumbai. INR 27,000
Per Course
(Taxes As Applicable)
Distance Learning/Correspondence
When Duration Where Remarks Price

No attendance for this course
1 Years
Distance Learning/Correspondence Prescheduled Personal Contact Programs (PCPs) anno... more INR 15,000
Per Course
(Taxes As Applicable)

Venues (Locations)
Mumbai, Matunga (Campus):- Lakhamshi Napoo Road, Near Matunga (Central Rly.) Matunga, Mumbai - 400019, Maharashtra, India


Bangalore, Hosur Road (Campus):- 102/103, Electronic City Phase 1, Next to Telephone Exchange Hosur Road, Bangalore - 560100, Karnataka, India


New Delhi, Lajpat Nagar (Branch):- House No.1, 2nd Floor, Ring Road Lajpat Nagar, New Delhi, Delhi, India


Bangalore, Hosur Road (Campus):- 11, Emen Arcade, Krishna Nagar Industrial Estate, Near Dairy Circle Hosur Road, Bangalore - 560029, Karnataka, India


About Course Provider

We School (Welingkar Institute of Management)


Welingkar Institute of Management Development (WeSchool) was established in the year 1977 with a focus on giving a new dimension to Business Studies. It is part of the Shikshana Prasaraka Mandali, which has 43 prominent institutions across the country under its purview.

With a strong educational legacy of over thirty years, WeSchool believes in the excellence of quality education catered in relevance to the current times and industry demands; thus giving students a complete educational experience.

WeSchool’s strategy of responding efficiently and effectively to the needs of the industry and student community brings it in the league of leading Business Schools across India and South East Asia. With various other academic achievements and accolades, WeSchool has recently been ranked 1st in the West Zone by Careers 360 Education Survey, 2013.

Along with providing full-time business management courses, WeSchool has also been responsible in pioneering various part-time Diploma & Certification Programs and Post Graduate Diploma In Management through hybrid learning format. WeSchool has gained the distinction of being one of the few institutes whose hybrid programs have been accredited by the Distance Education Council (DEC), an apex agency, responsible for recognizing Open and Distance Learning Institutions in India.

At WeSchool, all the business management courses are tailored to give a clear understanding of Management subjects and are well-structured to enhance functional and soft skills development of its students. Combination of modern and traditional teaching methodologies help students to gain knowledge in the best way possible, while also helping them to realize and believe in their potential to evolve as successful role-players and decision makers in the professional world.

WeSchool is committed to produce outstanding managers with broad based knowledge, analytical ability, team experience and critical interpersonal skills necessary to meet today's and tomorrow's management challenges.

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