Diploma In Advertising & Public Relations (DAPR)
by We School (Welingkar Institute of Management)Mumbai, Bangalore, New Delhi |
| Eligibility: (Pre-requisites) |
Graduate in any faculty (Arts, Commerce, Science, Engineering, Pharmacy, Medicine, Architecture, Computer Science and Business Administration. |
| Medium of instruction: | English |
Indian economy is on a boom and the market is on a continuous trail of expansion. With the market gaining grounds every business are looking up to advertising as a tool to cash in on lucrative business opportunities. Advertising has been always worked as a catalyst to create a demand to market a product. Growth in business has lead to a consecutive boom in the advertising industry as well. This program moulds a candidate to groom in advertising and marketing field by knowing the variations in consumer behavior and the basics of public relation and importance of various media as a medium of various advertising.
Highlights of the Program
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The program focuses on developing general management skill as required in the industry.
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This programs core focus will be to understand the impulse of consumer to create a demand.
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Experienced faculty members include experts from the industry and academia.
Structure of the Program
|
Code |
Semester I |
|
1 |
Advertising, Design & Media |
|
2 |
Account Planning and Servicing |
|
3 |
Consumer Buyer Behavior |
|
4 |
Public Relations |
Fee Structure
The Program fees include cost of tuition fees, study material and examination fee. Study material is provided by the Institute.
Choose one of the following options:
|
Type I |
Rs. 15,000/- |
|
Type II |
Rs. 17,000/- |
|
Type II I |
Rs. 10,000/- |
|
*Applicable for foreign nationals |
Rs. 20,300/- |
Program Overview
This is a six month Diploma offline course conducted at course centers as per pre-scheduled date and time. All programs commence twice in a year (July & January). The medium of instruction is English.
Students can complete any of the above programs simultaneously with any other programs of any University in the country.
Eligibility
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Graduate in any faculty (Arts, Commerce, Science, Engineering, Pharmacy, Medicine, Architecture, Computer Science and Business Administration.
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Diploma holders in Engineering, Technology, Chemical, Pharmacy, Textile, Printing Technology, Computer Science, Business Administration and other Vocational Diploma programs.
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Passed Class XII in any faculty.
Methodology
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The Institute has published study material for all the subjects of the diploma programs in English language.
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Experienced practicing managers have taken special care to write them in a simple and lucid language.
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The Study material gives adequate working knowledge of various subjects to the students in the management field.
Personal Contact Program
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The Institute conducts Prescheduled Personal Contact Programs for students of One Year Diploma Programs.
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Lectures are held for 6 hours for each subjects on either Saturdays, Sundays or Bank holidays.
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The time table will be posted on our website. Students can access it by using their student's login on the home page. Alternatively they can also collect the time table from the Institutes Mumbai office or email us. These lectures are optional for the students.
Personal Contact Program Centres
Matunga
R. A. Podar College, L. N. Road,
Matunga (Central Railway), Mumbai
| Classroom - Regular | ||||
| When | Duration | Where | Remarks | Price |
|
(6:30 PM - 8:30 PM) Mon, Tue, Wed, Thu, Fri |
6 Months |
All Venues | At Podar/Ruia College, Mumbai. |
INR 15,000 Per Course (Taxes As Applicable) |
| Classroom - Weekend | ||||
| When | Duration | Where | Remarks | Price |
|
(9:00 AM - 6:00 PM) Sun |
6 Months |
All Venues | At Podar/Ruia College, Mumbai. |
INR 17,000 Per Course (Taxes As Applicable) |
| Distance Learning/Correspondence | ||||
| When | Duration | Where | Remarks | Price |
|
No attendance for this course |
6 Months |
Distance Learning/Correspondence | Prescheduled Personal Contact Programs (PCPs) anno... more |
INR 10,000 Per Course (Taxes As Applicable) |
Bangalore, Hosur Road (Campus):- 102/103, Electronic City Phase 1, Next to Telephone Exchange Hosur Road, Bangalore - 560100, Karnataka, India
New Delhi, Lajpat Nagar (Branch):- House No.1, 2nd Floor, Ring Road Lajpat Nagar, New Delhi, Delhi, India
Bangalore, Hosur Road (Campus):- 11, Emen Arcade, Krishna Nagar Industrial Estate, Near Dairy Circle Hosur Road, Bangalore - 560029, Karnataka, India
We School (Welingkar Institute of Management)
Welingkar Institute of Management Development (WeSchool) was established in the year 1977 with a focus on giving a new dimension to Business Studies. It is part of the Shikshana Prasaraka Mandali, which has 43 prominent institutions across the country under its purview.
With a strong educational legacy of over thirty years, WeSchool believes in the excellence of quality education catered in relevance to the current times and industry demands; thus giving students a complete educational experience.
WeSchool’s strategy of responding efficiently and effectively to the needs of the industry and student community brings it in the league of leading Business Schools across India and South East Asia. With various other academic achievements and accolades, WeSchool has recently been ranked 1st in the West Zone by Careers 360 Education Survey, 2013.
Along with providing full-time business management courses, WeSchool has also been responsible in pioneering various part-time Diploma & Certification Programs and Post Graduate Diploma In Management through hybrid learning format. WeSchool has gained the distinction of being one of the few institutes whose hybrid programs have been accredited by the Distance Education Council (DEC), an apex agency, responsible for recognizing Open and Distance Learning Institutions in India.
At WeSchool, all the business management courses are tailored to give a clear understanding of Management subjects and are well-structured to enhance functional and soft skills development of its students. Combination of modern and traditional teaching methodologies help students to gain knowledge in the best way possible, while also helping them to realize and believe in their potential to evolve as successful role-players and decision makers in the professional world.
WeSchool is committed to produce outstanding managers with broad based knowledge, analytical ability, team experience and critical interpersonal skills necessary to meet today's and tomorrow's management challenges.
