Advanced Certificate Course in Marketing Management
by We School (Welingkar Institute of Management)Mumbai, Bangalore, New Delhi |
| Eligibility: (Pre-requisites) | Passed XII exams in any field |
| Medium of instruction: | English |
This is a specialized Management program in Marketing with special focus on marketing as the core business function. It encompasses the basic principles of marketing management. It enables the candidate to capture the dynamic realities of the market place while emphasizing on consumer behaviour, market research and other elements of marketing and sales management. It is a program which should be done by candidates who wants to understand the marketing management fundamentals and purse their career in marketing and sales management.
Structure of the Program
|
Code |
Semester |
|
1 |
Principles of Management |
|
2 |
Marketing Management |
|
3 |
Business Communication |
|
4 |
Marketing Research |
|
5 |
Consumer Buyer Behavior |
Program Overview
These certification programs give students the opportunity to understand their aptitude towards management. It has the advantage of being offered as a distance learning program. These certification courses are a value add to your existing qualifications and work experience.
Purpose
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Excellent Opportunity to judge inclination towards management
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Offered through distance learning
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Additional qualification acquired without disturbing daily schedule
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Reading material prepared by Management experts
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Question-Bank provided at the end of every chapter to aid revision
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Contact Classes scheduled to facilitate solving of difficulties
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Provides inputs and procedures for getting admission to BMS/BMM
Eligibility
-
Passed XII exams in any field
-
Is studying in the First/Second/Third year if graduation in any stream ( Arts / Commerce / Science / Pharmacy / Mass Media / Management )
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Students pursuing Degree or Diploma in Engineering
Fee Structure
Rs. 7,500/- (Including study material, exam fees and 2 contact programs)
Course Material
The Institute will dispatch specially designed study material for all the subjects in English language to the students. Experienced practicing managers have taken special care to write them in a simple and lucid language. The Study material gives adequate working knowledge of various subjects to the students in the management field.
Personal Contact Program
The Institute conducts Prescheduled Personal Contact Programs for students of Advanced Certificate Courses in Management. Lectures are held for 6 hours for each subjects on either Saturdays, Sundays or Bank holidays. The time table will be posted on our website. Students can access it by using their student's login on the home page. Alternatively they can also collect the time table from the Institutes Mumbai office or email us. These lectures are optional for the students.
Personal Contact Program Centres(PCP)
Matunga
R. A. Podar College, L. N. Road,
Matunga (Central Railway), Mumbai
Borivali
Anandibai Damodar Kale Junior College,
Saibaba Nagar, Borivali (West), Mumbai.
Dombivali
S.I.A. School Building, Kopar Road,
Shastri Nagar, Dombivali (West), Dist.-Thane.
Pune
Bharatiya Vidya Bhavan, 407/408,
Senapati Bapat Road, Near Pyramid Mall,
Shivaji Nagar, Pune- 16
Note: Depending upon the student concentration and availability of locations, the Institute reserves the right to add or change exam/PCP centres.
| Distance Learning/Correspondence | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified | Not Specified | Distance Learning/Correspondence | Not Specified |
INR 7,500 Per Course (Taxes As Applicable) |
| Price Notes: Rs. 7,500/- (Including study material, exam fees and 2 contact programs) | ||||
Bangalore, Hosur Road (Campus):- 102/103, Electronic City Phase 1, Next to Telephone Exchange Hosur Road, Bangalore - 560100, Karnataka, India
New Delhi, Lajpat Nagar (Branch):- House No.1, 2nd Floor, Ring Road Lajpat Nagar, New Delhi, Delhi, India
Bangalore, Hosur Road (Campus):- 11, Emen Arcade, Krishna Nagar Industrial Estate, Near Dairy Circle Hosur Road, Bangalore - 560029, Karnataka, India
We School (Welingkar Institute of Management)
Welingkar Institute of Management Development (WeSchool) was established in the year 1977 with a focus on giving a new dimension to Business Studies. It is part of the Shikshana Prasaraka Mandali, which has 43 prominent institutions across the country under its purview.
With a strong educational legacy of over thirty years, WeSchool believes in the excellence of quality education catered in relevance to the current times and industry demands; thus giving students a complete educational experience.
WeSchool’s strategy of responding efficiently and effectively to the needs of the industry and student community brings it in the league of leading Business Schools across India and South East Asia. With various other academic achievements and accolades, WeSchool has recently been ranked 1st in the West Zone by Careers 360 Education Survey, 2013.
Along with providing full-time business management courses, WeSchool has also been responsible in pioneering various part-time Diploma & Certification Programs and Post Graduate Diploma In Management through hybrid learning format. WeSchool has gained the distinction of being one of the few institutes whose hybrid programs have been accredited by the Distance Education Council (DEC), an apex agency, responsible for recognizing Open and Distance Learning Institutions in India.
At WeSchool, all the business management courses are tailored to give a clear understanding of Management subjects and are well-structured to enhance functional and soft skills development of its students. Combination of modern and traditional teaching methodologies help students to gain knowledge in the best way possible, while also helping them to realize and believe in their potential to evolve as successful role-players and decision makers in the professional world.
WeSchool is committed to produce outstanding managers with broad based knowledge, analytical ability, team experience and critical interpersonal skills necessary to meet today's and tomorrow's management challenges.
